9:30AM Community Marketing Board Meeting @ City Hall Council Chambers

Meeting Agenda & Packet
Watch the meeting streaming live starting at 10AM
Attend the meeting @ City Hall Council Chambers - 911 10th Street - (map)
Send email comments to visitgolden@cityofgolden.net.

The newly reconstituted Community Marketing Board is making some dramatic changes in staffing. The Golden Greeters have traditionally been assigned to interacting with visitors--particularly at the Coors tour. This job is apparently becoming more web and social media-focused...updating website and writing blog posts. These positions have always been funded by the city out of the General Fund. Staff proposes that funding for these positions now be deducted from the Community Marketing Fund. This will cost about $85K in 2026. (pp 2-4 of the meeting packet)

Meadows Consulting has been supporting the program for about 15 years, and filled in during the year that the City was without a Marketing Manager. If I'm interpreting the memo correctly (pp. 5-7 of the meeting packet), her role will be phased out after six months. During that time, she will be paid $3K/month.

The memo describes "a contract" with the Golden Welcome Center, which has one employee and a number of volunteers. The memo assigns various tasks to the Center as a whole, and includes plans to use the facility for various meetings and open houses. The memo proposes paying $2,000/month for these services and facilities. (pp. 8 and 9)

Blakely & Company has supported the program for several years. The agenda includes an item titled "AdPro vs. Blakely & Company." Later (pp. 10-13) it includes a memo titled "AdPro Results" describing advertising campaign strategies.

Page 14 details the budget for the Goldens in Golden promotion. The budget was $14,753.81 in 2025 and is protected to be $47,750 in 2026; however, they anticipate generated sponsorship and booth rental revenue totaling $73,200.

The Fall Advertising Report (pp. 15-26) details where $71,500 was spent on advertising during the period 9/24-11/15.

Pages. 27-62 provide an economic impact study showing the value off tourism to the Golden economy. The City is still struggling to recover from the 2020 pandemic (p. 32).