88 Years Ago
The editors of the Colorado Transcript were feeling pretty good in December of 1937. As the headline said, the weather was good and we weren’t at war.
Most important, in the view of the stalwartly Democratic newspaper, Franklin Roosevelt was in his second term, and the New Deal was making a real difference in people’s lives. Government-funded projects were improving the infrastructure while providing paychecks for millions. The new Social Security system meant that old people weren’t starving. After several years of economic Depression, things were finally looking up.
…the streets and markets are filled with happy throngs, intent on making this one of their most cheerful and merriest Christmases, for nothing can stop the American people from responding to the spirit of good will, peace and confidence that prevails in this country.
The Transcript was full of praise for their advertisers.
It is a good thing too, that the weather changed and the croakers lost out, for otherwise it would almost have ruined the merchants. For they had laid in a stock of goods this year, especially designed to please holiday shoppers, the like of which, with respect to price, quantity and quality.
Heinie Foss says he never worked so hard in all of his life, as he has been during the last couple of weeks. In this short time he has just about made over his store in order to display the large variety of Christmas merchandise for all members of the family described in the full page display advertisement found on page 10 of the Transcript.
For many years Coors pottery, because of its attractiveness and because its manufacture has contributed so much to the prosperity of Golden, has been in demand as Christmas gifts. Every year hundreds of Coors vases and dishes are mailed to all parts of the country from Golden, even as far as the Philippine Islands. J. H. Linder Hardware store, Fred Robinson’s Book store and O. T. Ellis Dry Goods company all handle Coors clay products.
The Fair is well stocked with Christmas gifts and candies. This store is particularly attractive to shoppers who are in search of gifts for tiny tots. The Mayor of Toy Town, Ralph Middlemiss, will be on hand to show you about his miniature city as usual.
“For him, for her, for it.” That “it” means your automobile, which has become an almost indispensable part of every family. Al Thuet, of the Oasis Service station, in this issue of the paper, calls your attention to a few of the things that will greatly add to your comfort.
Golden is particularly well equipped with grocery stores. There is no delicacy from anywhere on earth but can be supplied from these local pantries of good things to eat. Just to walk through these stores is enough to whet one’s appetite and assure you there will be no trouble in organizing a most complete Christmas menu by simply stepping to your telephone.
