90 Years Ago
In 1935, Evergreen held a winter carnival. Golden’s Transcript was impressed (and a bit jealous) at the crowd they attracted.
EVERGREEN ENTERTAINS THOUSANDS
EVERGREEN let it be known there was entertainment there—that Evergreen was an all-year-round place in which to have a good time—and did the people come? Yes, thousands of them. It just goes to show, that one’s light should not be hidden under a bushel: it pays to advertise.
Colorado Transcript – December 12, 1935
In case the readers didn’t catch that moral, the paper went on to state it more plainly:
If you have merchandise to sell, entertainment to provide, something worth while, let it be known—you will have no trouble securing plenty of patronage. It never fails.
Many Golden businesses were persuaded! Foss Drug, always a big advertiser, ran a full-page ad:
Big or small, almost every store in town advertised in the Transcript, because “it pays to advertise!”
