Skip to content

Search the site

10-11:30AM Community Marketing Board Meeting @ City Hall Council Chambers

Click to enlarge

Visit Golden has a new marketing agency. They plan to make some changes to the visitgolden.com website this year and completely rebuild it to use AI next year.

The team will continue efforts to make visitor information available in Spanish as well as English. They plan to hire bi-lingual employees "so Spanish speaking visitors and their families can navigate Golden with confidence."

They want to increase tourism in the off-seasons and attract more group sales. They plan to present Golden as a hub of outdoor sports industries.

They are developing a campaign to persuade residents of the value of tourism. They will present locals with stories about local businesses and visiting groups. They will encourage local businesses to offer locals-only perks.

They will develop video to build Golden's brand and will present AI-based itineraries tailored to the visitor.

They will discuss the new Golden After Hours program. This may be the same program presented to the DDA last week under the name "Golden Hour." This is a Wednesday evening event designed to attract Golden residents into local businesses.

Review the meeting packet for more information.

Location:

City Hall Council Chambers
911 10th Street   (Map)

Highlights