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10-11:30AM Community Marketing Board Meeting @ City Hall Council Chambers

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Visit Golden has a new strategic plan, with a new mantra: "Tourism in Golden exists to serve the people who live here." A recent resident poll rated satisfaction with tourism at 2.6 out of 5. They want to improve residents' views on tourism.

To learn more about resident sentiment, they "...sat down with the people who run Golden's hotels, and with Visit Golden and City of Golden staff. [They] also had conversations with Coors, the Mayor, the Welcome Center, the School of Mines, Clayworks, the Chamber, and Fossil Trace, and conducted interviews in Spanish along Clear Creek."

In response to these findings, Visit Golden will work to more evenly distribute visitation throughout the year and encourage visitors to treat the town more carefully (less littering, less erosion of Clear Creek). They also plan to persuade residents of the value of tourism and provide extra perks to locals.

The Strategic Plan in included on pp 2-12 of the meeting packet. This is followed by the Business Plan (pp 13-24) and the Budget (pp 25, 26).

Location:

City Hall Council Chambers
911 10th Street   (Map)

Highlights