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Marketing Stakeholder and Economic Development Meetings

Photo of Golden's City Hall.  "Photo by Google" in lower-right corner.

9-10:30AM Community Marketing Stakeholder Committee Meeting (VIRTUAL)
This meeting will take place online (Microsoft Teams), due to the storm. The public is invited to watch (and offer comment during the Public Comment period). Use the login info below:

Microsoft Teams meeting
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Meeting ID: 256 742 437 110
Passcode: GVX3kD
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+1 929-352-1905,,590294382# United States, New York City
Phone Conference ID: 590 294 382#

The City’s Marketing Manager recently resigned, so the meeting will be conducted by her boss, Robin Fleischmann. The chair of this committee (a Coors employee) also resigned, so the group will need to elect a new chair and vice-chair.

The group was originally scheduled to approve their budget last month, but the committee had many questions, so they’ll review it again this month. The overall budget is $607K (see p. 6). The biggest-ticket items are ~$290K for paid media, $69K for the VisitGolden website vendor, $70K for the PR consultant, $60K for the marketing consultant, and $58K for promotions.

The City Marketing budget is paid by the vendors as part of their sales tax returns. The City employees who work on the program are not covered by that vendor fee.

The marketing consultant will present the 2024 Marketing plan (starts on p. 17).

Staff will report on recent and upcoming marketing campaigns and will report on a recent merchant survey, which asked whether the Golden Ticket program is still working well for them. They will also describe some planned promotions of the Gateway Village part of town (near Origin Red Rocks Hotel).

The website needs to be made accessible, so staff will report on the work required for that.

6:30PM Economic Development Commission Meeting @ City Hall
This group will approve their 2024 budget, which totals $80K. Their biggest items are $25K for “digital resources,” $15K for an economic development study, and $7500 for sponsorships.