In 1949, the Golden Theater offered a special Mother's Day Screening of Ma and Pa Kettle. The first 200 mothers through the door would be given a free carnation. They were also planning to give special floral prizes for the oldest and youngest mothers.

For mothers who preferred sugar to entertainment, devoted children could buy a box of candy from Foss Drug.

Or for mothers who believed that the best gift was "Reservations!" (at a restaurant), Sunday dinner at the Holland House would be the perfect way to celebrate the day.