82 Years Ago
The March 4, 1943 Colorado Transcript shows Golden’s thorough focus on the war. The home page includes articles about ration books and the Red Cross Drive for the 1943 War Fund. A Mayor’s Proclamation is reprinted, proclaiming March as Red Cross Month.
The Avenue Flashes column focuses on all the women working along Washington Avenue “in all departments from owners, operators, managers, assistants, advisors, clerks, secretaries, messengers, delivery girls, and patrons.” (The feminist message is spoiled a bit by referring to Washington Avenue as “Petticoat Lane.”)
Several articles name local men who are entering the service, while others urge people to send cards and letters to boys in service. The editorial page praises “pensioners” who have given up their pensions to become defense workers at the arms plant.
Many of the advertisements manage to include references to the war, from the Linder Hardware Ad touting Pyrex to “make your wartime meals the best you’ve ever tasted,” to Public Service Company, which encourages consumers to get natural gas to help the war production effort. Grocery store ads are all about using ration coupons.
