93 Years Ago
For many in Golden, the end of Prohibition and the reopening of Coors Brewery meant that the worst of the Great Depression was past. In April of 1933, every issue of the Colorado Transcript brought happy news.
April 6, 1933
- Brewery Works Three Shifts
- Coors' Golden Brewery Employing 125 Golden Men to Make Real Bear
- Ready cash Market for Barley at Top Prices Will Bring Prosperity to Jefferson County Farmers
- One minute after midnight tomorrow (Friday) morning a Colorado & Southern train of 21 refrigerators cars, loaded to capacity with Coors' real beer, the genuine foaming beverage of 3.2 percent alcoholic content, for distribution to Denvrand other points throughout Colorado, will pull out of the yards at Coors' Golden Brewery. Simultaneously with the departure of the train more than 100 trucks piled high with the eagerly-awaited beverage, will leave Coors' brewery for Denver and other points.
April 13, 1933
- Colorado Notables Were Guests at Coors Brewery Saturday.
- ADOLPH COORS—A GOLDEN INSTITUTION
IT is only fitting that Golden people show their appreciation to Adolph Coors Jr., for the way he has co-operated in helping the city to come through the depression. And we are not referring, in particular, to the activities of the past fortnight, pleasing as they are, as much as to the tougher times which preceded the legalization of beer. Because he felt so keenly his responsibility to his home community and his friends and neighbors, Mr. Coors carried on during the depression years. The new malted milk factory, a model of cleanliness and efficiency, was built and equipped during the depression. Although the demand for Coors malted milk fell off, the local plant kept on increasing its output simply because Mr. Coors felt a personal responsibility to buy the milk produced by local farmers. Hundreds of thousands of pounds of malted milk have been stored, in order that the factory could be kept running. The Coors company’s activities in providing livestock feed for the sorely pressed dairymen during the past year is another outstanding example of willingness to accept responsibility. The spirit of Adolph Coors Sr., who loved Golden with his whole heart and soul, and who continually preached the doctrine of the boss’s responsibility to his employees, is carry, ing on at the big factory just east of Golden. It would be a happy moment indeed could the man who founded the group of industries which mean so much to Golden come back today and see his old friends and neighbors, and their sons and grandsons, busily and profitably employed.
April 20, 1933
- Coors' Brewery Now is Producing Daily 500 Barrels of Beer
- C. & S. Working Crew of 17 Men Improving Coors’ Brewery Spur
The Colorado & Southern railroad is employing a maintenance crew of 17 men in extensive improvements on its spur from the Golden switch yards to Coors brewery. Seven carloads of new ties are being set in the spur track and the bridge across Clear creek is being strengthened for heavy traffic from tin* brewery plant. The railroad also has a crew of men at work rehabilitating the track up Clear Creek canon, from Golden to Idaho Springs. The ties are purchased from Jefferson county cutters. Resumption of the manufacture of real beer by Coors brewery has resulted in increased train service on the Colorado & Southern railroad between Golden and Denver. A daily, except Sunday, freight train now is being operated in place of the former semi-weekly service.
April 27, 1933
- FARMERS ATTENTION!
Barley Seed—Manchurian or Pedigreed, Certified Wisconsin No. 38; Both Malting Types—Available to Jefferson County Farmers at the Coors' Golden Brewery.
Adolph Coors Company
